The
pertinence of C.P. Snow’s Two Cultures, science and art, rarely escapes my
daily activities. I only had to look down at my drink to read "While no
Mona Lisa, Vanilla Light is truly a work of art with a little science thrown in
for good measure.”
Monster pronouncing that their drink "sets a new standard for taste and effectiveness."
All
too often people express the phrase “Thank God I’m a North/South-campus major”
to accentuate their incompatibility with a certain concept/class as an
extension of their natural academic passions for either of the two cultures.
Each camp gets food engineered for each of their unique, specific needs.
Just kidding.
Or not even concerning themselves with any implications or consequences
.http://bestuff.com/stuff/dexters-laboratory
I
followed the advice of several counselors that despite the “production-line”
education I had been subjected to and would continuously be educated under, such
a straightforward lifestyle would not be necessary to get me into medical school. They
promised me that the experiences I could attain from humanities classes/majors
in combination with the sciences would make me an ideal candidate; essentially,
I would hopefully be obtaining the “divergent thinking” Ken Robinson hopes we
can implement into our society, even though I do feel “anaesthetized” in my
required science classes at times.
We should be saying "I have some ideas!" instead of "I have an idea!" but currently, education severely limits that capability.
http://www.evolveidea.com/creativity/divergent%20thinking.php
http://www.evolveidea.com/creativity/divergent%20thinking.php
Apple's
Mac vs. PC campaign, an arms race between old-school nerds and young hip
artists, may seem to be analogous to the Two Cultures. I would like to point
out that both systems achieve the same goals: one may use either to create/edit
digital images, write code for programs, compose a pop song, engineer 3D objects,
etc. The laptop ads embody Kelly's Third (Nerd) Culture of knowing how to use technology,
having creation dominate scientific testing and artistic analysis.
Neither systems are just expensive Facebook machines.
Technology’s
influence is a breakaway from “mechanical” learning and will allow people
follow Bohr’s principle of “originality from creativity” and may even motivate
technology-users to appreciate both cultures simultaneously.
Theo Jansen's Strandbeests are environment-reacting machines based on artistic vision, following his own saying "The walls between art and engineering exist only in our minds."
http://www.youtube.com/watch?v=HSKyHmjyrkA
The
Left/Right-Brained concept, as mentioned by Professor Vesna, grips many
Internet visitors that see it as an easy description of their predispositions
and talents and have yet to accept it as a physiological fallacy. Interestingly
enough, it has been applied toward creating beautiful visual, artistic posters
that incorporate the real science behind the workings of each hemisphere,
fusing together the ideas it sets out to segregate.
A campaign artist shows the Mercedes-Benz's application of people of both cultures to their automobile line.
Qualitative traits are apparently mostly attributed to either one brain hemisphere or the other.
http://www.onlinecollege.org/left-or-right-brain
Sources:
Aviyam, Gil, and Lena Guberman. Mercedes Benz: Left Brain - Right Brain, Passion. Digital image. Ads of the World. Mediabistro, Feb. 2011. Web. 27 June 2013.
BMW Car Commercial Theo Jansen Kinetic Sculpture - 2013 New Car Review HD. Dir. BMW. Perf. Theo Jansen. New Car Review. Youtube, 2 Apr. 2013. Web. 27 June 2013.
Bohm, David. "On Creativity." Leonardo 1.2 (1968): 137-49. JSTOR. Web. 27 June 2013. <http://www.jstor.org/stable/1571951>.
Digital image. UCLA Restaurants. Regents of the University of California, 2013. Web. 27 June 2013.
Divergent Thinking. Digital image. Evolveidea,com. Evolveidea,com, 2010. Web. 27 June 2013.
Kelly, Kevin. "The Third Culture." Science 279.5353 (1998): 992-93. Sciencemag.org. AAAS. Web. 27 June 2013.
Kirov. Dexter's Laboratory. Digital image. Bestuff. Bestuff, 2008. Web. 27 June 2013.
LEFT VS. RIGHT BRAIN. Digital image. OnlineCollege.org. Online Colleges, 5 Jan. 2012. Web. 27 June 2013.
Monster Energy Drink Collection: U.S.A. Monster Vanilla Light. Digital image. Monster Energy Drink Collection: U.S.A. Facebook, 28 July 2012. Web. 27 June 2013.
RSA Animate - Changing Education Paradigms. Dir. RSA. Perf. Sir Ken Robinson. The RSA. Youtube, 14 Oct. 2010. Web. 27 June 2013.
Snow, C.P. “Two Cultures and the Scientific Revolution.” Cambridge University, Cambridge. 1959.
Theo Jansen's Strandbeests - Wallace & Gromit's World of Invention Episode 1 Preview - BBC One. Dir. BBC. Perf. Theo Jansen. BBC. Youtube, 10 Nov. 2010. Web. 27 June 2013.
Theps.net. Science vs Art. Digital image. The People Speak! Flickr, 5 Mar. 2010. Web. 27 June 2013.
Vesna, Victoria. "TwoCultures Pt2." Lecture. Uconlineprogram. Youtube, 31 Mar. 2012. Web. 27 June 2013.

